7 Tactics We Tried to Grow Our Company With and Failed


Growth. Money. Changing the world. You want to be the one who will do it. You want to prove to your employees, colleagues, friends and family that you are able to crack it. And when you really want something, you try a lot of things, right? We experimented with enthusiasm, and since it sometimes worked,


Facebook Bans The Like-gate, Should You Be Frightened? – 8 Experts Weigh-in


Increased heart rate and stomach cramps. Blood pressure rising. Do you feel these any more acutely when hearing the latest changes from Facebook? Well, in the past years I just got used to them. And listen, this change is not even a terrible one. Facebook decided to retire the “Like-gate” starting November 5th. The Like-gate

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[BREAKING] The Facebook Like-gate Is Dead As We Know It


“Why do they mess with our customers again? Will this hurt our business?” – these were my first thoughts when hearing the news. Now I think it doesn’t matter a lot. Have you heard the news? In 3 months time Facebook will shut down the like-gate (or fan-gate or reveal-tab, as you like) for Facebook


7 Traits of Dazzling Marketing Apps That Convert Customers


Do you agree with me that marketing is not a science? It’s more of an approach guided by constant testing when you do something and measuring the result. But sometimes you can’t measure, and you don’t know why things happened the way they did. That campaign didn’t work. You haven’t the foggiest idea what went


6 Mighty Social Media Tools to Accelerate Your Facebook Contests


Can you keep up with the rapid changes in social media marketing? Do you think that a year feels like a century? The competition is fierce out there and it getting harder and harder to provide more value to your customer. I have been working intensively in social media for the past four years, and


How to Design a Tempting Facebook Contest in the World of Distraction?


Have you tried a contest before, but it didn’t meet your expectations? What was the problem? The design? The copy? Or the call-to-actions? To help you we’ve collected the best examples from our customers from the last week. See what they are good at, and well, borrow! Really. Steal how these marketers find a theme


Can You Guess What Social Media Mavens Crave in 2014? (Hint: YOU)


Some weeks ago I walked into the hotel lobby in my conference guise to pick up my name tag. It was in San Diego. “Hey Zuuuzi!!” Ian Cleary greeted me from afar. He is the founder of Razorsocial.com. We knew each other online as he wrote about our tool on his blog several times. He told me


11 Ways To Delight Your Customers AND Keep Your Mind Sound


Yeah, yeah. The gurus tell you to love your customers. But sometimes customers aren’t so lovable. They’re lazy. Impatient. And they bother you with questions that are answered on your website. Are they stupid? When listening to complaints and silly questions it’s hard to keep your cool and your sanity. I know that! In our


How to Use Facebook Insights to Win Business?


Wow, ten more Likes! And someone both commented and shared your post! These are the small successes of a social media manager… Another piece of happiness. But don’t let the shiny numbers fool you. They are only superficial and there is much more out there. One aspect of Facebook for businesses that is particularly helpful


Do These 13 Silly Mistakes Make Your Facebook Contest a Miserable Failure?


Close your eyes, and picture this. Your contest was a huge success! The winners have already received their prizes, leads are in your CRM. All done. Your email marketer colleague is nodding appreciatively. The ads colleague has a content smile on his face for the nice conversion numbers. Your boss is happy for the money