How to Plan a First-Class Loyalty Program for Your Customers

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Does building an entire loyalty program seem like an overwhelming marketing challenge in your eyes? A Gordian knot that you can’t solve yourself? Don’t worry. A loyalty program is not as complicated and mysterious as you might think. You just need to find the way that fits your company best. But how exactly can you

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How Gamification Can Make Your Marketing Fun for Customers

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Do you remember when you received multiple invites from Candy Crush Saga on Facebook? Or were you hooked on the game too? According to the developer – King.com – it had 93 million active daily players last year. What a shocking number! My best friend is also among the “can’t get enough of it” side

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[INFOGRAPHIC] 12 Smooth Contest Ideas to Amuse Your Customers in 2015

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Are you now planning your marketing activities for this year? (Or are you procrastinating planning?) I know it’s not easy. But it’s great to have some guidance when you look up from all the operational work and think to yourself, what’s next? In this case, the guidance comes from yourself, your January-self who did a

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How To Craft Catchy (But Not Salesy) Copy For Social Contests

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Isn’t it hard to create the right copy to your contests? Something that sounds good, tells all the details and isn’t all salesy? There is so much competition out there. Read these tips so your voice will be heard. The Power of Words The pressure is on to produce a contest that not only brings in

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Tools That Enhance Your Content Marketing Efforts

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Is your business entirely unique? No? Don’t worry. It doesn’t need to be. There are many similar businesses out there, and that doesn’t mean that yours cannot be successful. The biggest factor that makes a real difference in sales is your marketing. To be more precise – your content marketing! If you lack experience in

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5 Little-known Brainy Tactics for Successful Contests & Sweepstakes

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Do you run contests but your results are…duh? Do you want to capture more emails with just a single campaign? Contests, sweepstakes and giveaways in social media can be a great source to fuel your email list. In this article I’ll share 5 tips for maximizing the effectiveness of your lead-gen campaigns through viral game

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7 Tactics We Tried to Grow Our Company With and Failed

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Growth. Money. Changing the world. You want to be the one who will do it. You want to prove to your employees, colleagues, friends and family that you are able to crack it. And when you really want something, you try a lot of things, right? We experimented with enthusiasm, and since it sometimes worked,

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Facebook Bans The Like-gate, Should You Be Frightened? – 8 Experts Weigh-in

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Increased heart rate and stomach cramps. Blood pressure rising. Do you feel these any more acutely when hearing the latest changes from Facebook? Well, in the past years I just got used to them. And listen, this change is not even a terrible one. Facebook decided to retire the “Like-gate” starting November 5th. The Like-gate

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[BREAKING] The Facebook Like-gate Is Dead As We Know It

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“Why do they mess with our customers again? Will this hurt our business?” – these were my first thoughts when hearing the news. Now I think it doesn’t matter a lot. Have you heard the news? Starting November 5th Facebook will shut down the like-gate (or fan-gate or reveal-tab, as you like) for Facebook Pages. No

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