How to Make Your Loyalty Programme Rewards Irresistible

irresistable-rewards

Every great story can be ruined by clichés. Ordinary rewards can also ruin your loyalty programme’s success story. Why? Because customers are immune to them. To avoid this happening, just make your rewards so irresistibly sexy that your customers can’t get enough of them. It may seem impossible or mysterious at first, but it’s easier

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7 Starting Points to Design Your Loyalty Programme Reward System

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Uncertainty and hard decisions. You have just started designing a reward system for your loyalty programme, and suddenly many unanswered questions pop up. Okay. These questions are great as a starting point. Don’t worry; creating a well-functioning reward system for a loyalty programme is not rocket science. Based on my experience with creating loyalty programmes,

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5 Loyalty Programme Tips That Help Webshops Energise Customers

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Do you want a loyalty programme for your webshop? Or perhaps you already have one, and don’t exactly know how to keep your customers interested and engaged? Are you afraid of losing customers who have signed up to your programme? First, know that there is nothing to fear. There are several creative ways to engage

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How to Plan a First-Class Loyalty Program for Your Customers

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Does building an entire loyalty program seem like an overwhelming marketing challenge in your eyes? A Gordian knot that you can’t solve yourself? Don’t worry. A loyalty program is not as complicated and mysterious as you might think. You just need to find the way that fits your company best. But how exactly can you

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How Gamification Can Make Your Marketing Fun for Customers

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Do you remember when you received multiple invites from Candy Crush Saga on Facebook? Or were you hooked on the game too? According to the developer – King.com – it had 93 million active daily players last year. What a shocking number! My best friend is also among the “can’t get enough of it” side

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[INFOGRAPHIC] 12 Smooth Contest Ideas to Amuse Your Customers in 2015

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Are you now planning your marketing activities for this year? (Or are you procrastinating planning?) I know it’s not easy. But it’s great to have some guidance when you look up from all the operational work and think to yourself, what’s next? In this case, the guidance comes from yourself, your January-self who did a

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How To Craft Catchy (But Not Salesy) Copy For Social Contests

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Isn’t it hard to create the right copy to your contests? Something that sounds good, tells all the details and isn’t all salesy? There is so much competition out there. Read these tips so your voice will be heard. The Power of Words The pressure is on to produce a contest that not only brings in

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Tools That Enhance Your Content Marketing Efforts

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Is your business entirely unique? No? Don’t worry. It doesn’t need to be. There are many similar businesses out there, and that doesn’t mean that yours cannot be successful. The biggest factor that makes a real difference in sales is your marketing. To be more precise – your content marketing! If you lack experience in

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5 Little-known Brainy Tactics for Successful Contests & Sweepstakes

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Do you run contests but your results are…duh? Do you want to capture more emails with just a single campaign? Contests, sweepstakes and giveaways in social media can be a great source to fuel your email list. In this article I’ll share 5 tips for maximizing the effectiveness of your lead-gen campaigns through viral game

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