Loyalty Blog

Loyalty Blog

The cover image for Antavo’s article on why behavioral segmentation is important in marketing
Articles by Zsuzsanna Ban • March 7, 2024 • 10 min read

Why Behavioral Segmentation Is Game-Changing in Marketing

Discover how to accurately hyper-tailor your content and campaign strategy for your audience with behavioral segmentation.

Antavo’s cover for its article about customer loyalty
Articles by Zsuzsa Kecsmar • February 29, 2024 • 11 min read

The Roots of Customer Loyalty And Its Secret Link to Loyalty Programs

Prioritizing and building customer loyalty for long-term survival is a must for businesses. Find out how to do it right with our help.

The cover image for Antavo’s Peach Fuzz Q4/2023 Product Release
Releases by Andras Taraszovics • February 15, 2024 • 2 min read

Peach Fuzz Q4/2023 Product Release: Replatform Smart, Retain Smarter

Preparing a loyalty strategy for the peak season — be it the holidays, Black Friday or Cyber Monday — requires […]

Antavo’s cover for its guide about fuel retail loyalty programs.
Guides by Attila Kecsmar • February 8, 2024 • 26 min read

Fuel Retail Loyalty Programs: a Comprehensive Guide

Loyalty in the fuel retail industry is more important than ever. Read our fuel retail loyalty program guide to find out how to keep your customers.

The cover image for Antavo’s article on why word-of-mouth marketing is still important in 2024
Articles by Zsuzsanna Ban • February 1, 2024 • 13 min read

Why Is Word-of-Mouth Marketing Still Important in 2024?

Word-of-mouth marketing helps you build trust and harness cost-effective promotion. Learn about the power of social connectivity in 2024.

Antavo’s cover for its article summarizing the Global Customer Loyalty Report 2024
Articles by Tamas Oszi • January 25, 2024 • 5 min read

Loyalty Program Trends: Global Customer Loyalty Report 2024

Antavo’s Global Customer Loyalty Report 2024 is finally out. Get a glimpse of the most important statistics from this summary article.

Antavo’s cover for its article about loyalty program replatforming
Articles by Timi Garai • January 11, 2024 • 9 min read

Loyalty Program Replatforming: How to Evolve From Legacy Tech

Legacy loyalty tech is getting outdated. Instead of patching old systems, businesses should consider loyalty program replatforming.

The cover image for Antavo’s article on why choosing the right loyalty program app is the key to success
Articles by Zsuzsanna Ban • December 14, 2023 • 12 min read

Why the Right Loyalty Program App Is the Key to Success

A loyalty program app unlocks countless possibilities for eCommerce brands and brick-and-mortar retailers to engage the modern customer. Find out how!

Antavo’s cover for its article about the GetPlus loyalty program.
Articles by Tamas Oszi • November 30, 2023 • 5 min read

GetPlus Loyalty Program: Coalition Experience With 500+ Stores

Discover how Antavo’s technology helped the GetPlus loyalty program create a multi-brand reward program that grew customer lifetime value.

Image for Antavo launching the Loyalty Program Genius AI article.
Articles by Zsuzsa Kecsmar • November 29, 2023 • 5 min read

Antavo Introduces the Loyalty Program Genius AI to Spread Loyalty Insight

Antavo has launched the Loyalty Program Genius AI! Read the thoughts of Zsuzsa Kecsmar, Antavo’s Co-founder & CSO, for this initiative.

The cover image for Antavo’s article on social retail.
Articles by Barbara Kekes-Szabo • November 16, 2023 • 15 min read

Social Retail: A Tech-Savvy Form of Word-of-Mouth

Give your company a competitive edge. Use social retail to boost customer loyalty and turn your shoppers into lifelong fans and advocates.

Banner for creating a genuine customer connection blog article.
Mission: Loyalty by Jessica Mizerak • November 9, 2023 • 13 min read

Mission: Loyalty — Create Lasting Loyalty Through a Genuine Customer Connection

Create a genuine customer connection through your loyalty program. We show you how in Mission: Loyalty Episode 2.

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Antavo's listing in Gartner.
Antavo's inclusion in Forrester.