Why do you want to run a promotion campaign? Obviously to generate more leads, have more fans and convert these fans into future customers. It’s not enough to have an app running on your Facebook page or website, you need to talk about it! It’s like organizing a party and making flyers, but if you don’t hand them out, then printing them off was pointless!
In this post we give you some tips on how you can spread the word about your sweepstakes or contests among your audience.
Actually you can promote your promotion even before you launch it, by involving your fans in deciding what the grand prize should be and using spoilers to highlight it. We wrote a post about it.
So here is your to-do list:
#1. Always share the mobile compatible link
According to recent data 78% of users browse Facebook on mobile, so it is essential to pay attention to mobile compatibility.
By default Facebook can’t display apps on mobile, but smart contest app developers like Antavo have a workaround, whereby you just need to share the mobile compatible link of your promotion.
#2. Send out newsletters for getting initial traffic
In order for your promotion to go viral it needs initial traffic. Send out your promotion in your newsletter to your subscribers. This will ensure the viral boost to your promotions, because these people know you and your product already and will happily send your promotions to their friends.
#3. Optimize your Facebook Page and posts
Upload a new Facebook cover photo announcing your promotion, so visitors will know for sure that something’s going on. If your cover image resembles that of the promotion’s header image then it will highlight the promotion more to visitors.
Also, customize the app’s image to be more visible.
Post the mobile compatible link to your news feed with an engaging copy. Promote it within Facebook for a larger reach.
- Edit the sharing image for your post so that it looks attractive in the news feed.
- Encourage interaction with your posts like this: “Click like if you want to win!”
- Use hashtags (#) in posts so people will be able to find it if they search.
- Tag other Facebook Pages if the prizes are from another company. This way your post will appear on their pages as well, meaning more people will see your promotion.
#4. Post updates about your promotion
Create up-to-date content on your social media channels whilst posting about the state of your promotion. This will keep your promotion in the focus.
(There are free apps to schedule posts to Facebook such as Buffer, Hootsuite or PostPlanner.)
- how many days left from the promotion (like below)
- how many people subscribed till that point
- (in case of a photo contest) an attractive photo entry (like below)
- (in case of any contest) the top X entries with the most votes with names
- (in case of any contest) the top X votes without mentioning the entries –hide the number of votes on entries and don’t tell who are the top entrants only the number of votes they earned – it’s more exciting and motivates the entrants and voters to spread the word among friends.
#5. Use Facebook ads
Let’s face it… Facebook is not free any more. Promote your post with the promotion’s link in it to reach more subscribers.
The better you can target your audience with the ads, the less chance there is of you attracting prize hunters. A good starting place might be to advertise to your current fan base.
The best source to learn more about Facebook advertising is Jon Loomer’s blog.
#6. Do cross promotions
Team up with other companies / pages targeting your customers, it works.
- Samsung asked other Facebook pages to promote their photo contest and collected 148,000 new page likes and 20,000 email addresses. Read the case study here.
- Vita Sciences (a nutraceutical company) posted their promotion to relevant Facebook groups, collected 6,300 subscribers and 25% became customers.
- Orofluido (a company that sells beauty products) attracted 3,300 subscribers by teaming up with other beauty companies. Read the case study here.
Freebie sites may also help – pages such as Latest Free Stuff, Cloud Freebies or Mom Giveaways share genuine sweepstakes and contests.
#7. Involve your other channels (Twitter and Pinterest) + offline ads
The point here is to drive as much traffic as you can, so use the channels you maintain (Twitter, Instagram, Pinterest, Facebook groups, etc.).
- Tweet out your promotion, 4-5 times a day. It seems a lot, but it’s not, people will see it in different times of the day. All you need to do is change the wording a bit each time.
- Do you use Pinterest? Take a screenshot of your promotion and then publish it on your blog with a mobile compatible link. Then pin the image to Pinterest.
- Distribute fliers with QR code in your shop. This is a handy QR code generator, just insert your promotion’s like.
+1. Announce the winner and create an event about it
At the end of the contest or sweepstakes you should get the winner and announce it on your channels. Posting an image of the winner increases credibility and creates a good opportunity for other fans to congratulate the winner.
Read here, what to do after your promotion campaign has ended.
Next time you run a contest: never give the grand prize to the entrant with the most votes and always give away multiple prizes. Why? Read this “Psychological Factors of Facebook Contests”.
Now It’s Your Turn.
Did you find these tips useful? How do you spread the word about your promotion campaign?7 Tips On How To Promote Your Promotion Campaign by Zsuzsa Kecsmar
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