Author Archives: Mike Allton

Mike is a Social Media Consultant and Blog Coach in St. Louis. He has been working with websites and the Internet since the early '90's. He is active on all of the major social networks and enjoys writing and teaching how to leverage the Internet.

How to Use Facebook Insights to Win Business?


Wow, ten more Likes! And someone both commented and shared your post! These are the small successes of a social media manager… Another piece of happiness. But don’t let the shiny numbers fool you. They are only superficial and there is much more out there. One aspect of Facebook for businesses that is particularly helpful