Author Archives: Zsuzsa Kecsmar

Zsuzsa is CMO and co-founder of Antavo, a marketing tool to create sweepstakes, contests and giveaways to Facebook, mobile and web. Connect with her on Twitter and LinkedIn!

[INFOGRAPHIC] 12 Smooth Contest Ideas to Amuse Your Customers in 2015


Are you now planning your marketing activities for this year? (Or are you procrastinating planning?) I know it’s not easy. But it’s great to have some guidance when you look up from all the operational work and think to yourself, what’s next? In this case, the guidance comes from yourself, your January-self who did a


5 Little-known Brainy Tactics for Successful Contests & Sweepstakes


Do you run contests but your results are…duh? Do you want to capture more emails with just a single campaign? Contests, sweepstakes and giveaways in social media can be a great source to fuel your email list. In this article I’ll share 5 tips for maximizing the effectiveness of your lead-gen campaigns through viral game


Facebook Bans The Like-gate, Should You Be Frightened? – 8 Experts Weigh-in


Increased heart rate and stomach cramps. Blood pressure rising. Do you feel these any more acutely when hearing the latest changes from Facebook? Well, in the past years I just got used to them. And listen, this change is not even a terrible one. Facebook decided to retire the “Like-gate” starting November 5th. The Like-gate


[BREAKING] The Facebook Like-gate Is Dead As We Know It


“Why do they mess with our customers again? Will this hurt our business?” – these were my first thoughts when hearing the news. Now I think it doesn’t matter a lot. Have you heard the news? Starting November 5th Facebook will shut down the like-gate (or fan-gate or reveal-tab, as you like) for Facebook Pages. No


7 Traits of Dazzling Marketing Apps That Convert Customers


Do you agree with me that marketing is not a science? It’s more of an approach guided by constant testing when you do something and measuring the result. But sometimes you can’t measure, and you don’t know why things happened the way they did. That campaign didn’t work. You haven’t the foggiest idea what went


Can You Guess What Social Media Mavens Crave in 2014? (Hint: YOU)


Some weeks ago I walked into the hotel lobby in my conference guise to pick up my name tag. It was in San Diego. “Hey Zuuuzi!!” Ian Cleary greeted me from afar. He is the founder of We knew each other online as he wrote about our tool on his blog several times. He told me


Do These 13 Silly Mistakes Make Your Facebook Contest a Miserable Failure?


Close your eyes, and picture this. Your contest was a huge success! The winners have already received their prizes, leads are in your CRM. All done. Your email marketer colleague is nodding appreciatively. The ads colleague has a content smile on his face for the nice conversion numbers. Your boss is happy for the money


The Definitive Guide To Preventing Facebook Contest Cheating and Fraud


Have you ever felt anxious as a marketer? Have you felt fear, uncertainty, and despair? If you have ever produced ads, contests or sent out newsletters then it is likely that you have! During a Facebook contest there are many things that can rue n the “party” you have been planning for weeks. It leaves


[INFOGRAM] 7 Big Wig Tips To Promote Your Event With Social Media


Are you holding an event or a conference? Wondering how to best promote your event with social media? I researched and asked for tips from pro event organizers, in order to help your next event sell out. WARNING: these tips may need you to re-book the event venue as people will flow in!! #1. Increase


3 LAST MINUTE Valentine’s Day Email Marketing Tips to Implement TODAY


Oh no, Valentine’s Day is coming! Are you still looking for some inspiration on how to surprise your customers or your significant other? You didn’t have the time; you were dealing with something else very important. An ad campaign, a blog post, or a Facebook contest… and you forgot to think about your own email