Author Archives: Zsuzsa Kecsmar

Zsuzsa is CMO and co-founder of Antavo, a marketing tool to create sweepstakes, contests and giveaways to Facebook, mobile and web. Connect with her on Twitter and LinkedIn!

[INFOGRAPHIC] Valentine’s Day Marketing – How To Make It Work For You?

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Are you having an inexplicable feeling about Valentine’s Day? That feeling that you should somehow surprise your customers, just like all the other companies will. But it is easier said than done… I can understand that you don’t want to be unoriginal and come across as stale, or equally do too much or something embarrassing.

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7 Valentine’s Day Facebook Marketing Tips If You Don’t Sell Lingerie

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“Valentine’s day is big for businesses!!” That is what you can hear anywhere and everywhere. Are you worried that it’s not big for your business? Concerned that you are missing a golden opportunity? This is understandable if you don’t sell sexy lingerie, jewelry or chocolate. Even though your product is not directly related to Valentine’s

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[INFOGRAPHIC] 12 Viral Facebook Contest Ideas To Help You For The ENTIRE YEAR

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Dazzling eyes…dehydration. These are my symptoms after hours of planning blog posts, Facebook contests, and guest posts. I know that planning is needed, fine, but who knows what will happen in 3 months? Particularly as an internet-month is equivalent to like 3 years! Leaving the possibility for a lot to happen during that time. However,

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[INFOGRAPHIC] Halloween Facebook Contest Ideas

[INFOGRAPHIC] Halloween Facebook Contest Ideas

According to our last years’ stats 30% more people entered promotion campaigns at Halloween compared to a non-festive day of the year. Moreover, the average spend on decor, costumes, candy and services is $75. Perfect time to do marketing! Read some tips in this post on how you can make your Halloween marketing remarkable.

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Psychological Factors of Facebook Contests – A How-To-Guide to Get More Leads

Psychological Factors of Facebook Contests - A How-To-Guide to Get More Leads

Contests can help to engage with your audience and grow your email list, and entering contests is fun! But why thousands enter to win a test-drive and only hundreds to win a car? Learn about the psychological factors influencing your audience to run successful Facebook contests. Your fans run a quick cost-benefit analysis when arriving to your

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13 Expert Opinions on the Updated Facebook Promotion Guidelines

13 Expert Opinions on the Updated Facebook Promotion Guidelines

Facebook updated its Promotion Guidelines recently. From now on contests are allowed on Timeline pages. Before you couldn’t use Facebook’s functionalities as a voting or entry mechanism, and third party contest apps were needed to run a promotion on Facebook. Now entrants can qualify with a comment, post, or a message to your page, and vote

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Grand Prize Guide: How to Get Prospects to Your Email List From Social?

Grand Prize Guide: How to Get Prospects to Your Email List From Social?

Running sweepstakes and contests is a classic method of getting more people to your newsletter list. The real challenge though is to turn the subscribers to paying customers! And this is where most marketing professionals fail. You had a bunch of people entering your contest, you might have emailed them with custom offers and so on,

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